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Marketing 102
...1) our example of Janet, who makes earrings.Janet could join together with some of her fellow jewelry makers and offer a jewelry show. In addition to advertising the show publicly, each jewelry maker would invite their customers. [co-marketing]Janet realizes that a number of her customers do yoga. She approaches the local yoga studio, offering to make a beautiful display of her...more
Teaching Hatha Yoga - What Do Hatha Yoga Students Want?
...is that Yoga becomes an exercise class, which is categorized with Tai Chi and Pilates.With that said, beginner students, with little knowledge of Yoga, have the perception they are entering an exercise class. Their reasons for coming to a Yoga class differ greatly. The main reasons for beginning Yoga practice are: Weight loss, weight control, stress management, low...more
More about the Religious Impasse of Hatha Yoga and "The New Age Movement"
...e real problem is, Yoga, and all methods labeled as New Age, believe in religious tolerance. To any fundamentalist, tolerance and opening your mind is the gateway to evil.Therefore, religious fundamentalism must label Yoga as a religion. Yoga does have historical roots with Hinduism, so this is the opportunity to label, polarize, and stir up misunderstandings.Let’s look at Hind...more
Vinyasa Yoga
...maintained for extended periods of time. To simplify the meaning, the interaction of movements and breathing techniques are utilized in particular manners in which the overall effect is that each one is a foundation for the other. The Vinyasa is actually not considered a process, but each time a movement and a breath are ...more
Pranayama -- The Yoga of the Breath
...n of panic or flight. Often, the tensions of the day's activities leave us with a tight chest, strained, constricted breathing, and equally constrained and tight thoughts. In addition to asana practice, pranayama (Yoga of the Breath) is an excellent way to bring calm clarity into your day; it takes only a few minutes and can bring fresh...more

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